Jaipur, India based advertising and signage printer The Idea Factory has invested in Jetsci Global KolorSmart+ UV inkjet label production press to enter label printing market with up to medium-run label printing service.
Yogesh Pradhan, director, The Idea Factory said: ‘Labels and packaging is a growing segment and we wanted to explore our footprint in it. We did a lot of market research to understand the market scenario for matching multiple SKUs and up to mid-run requirements of print length and finally decided to invest in it as we found Jetsci KolorSmart+ as the best matching our needs. The press offers good speed, substrates compatibility, and flexibility for cost-effective label production.’
Established in 2006 The Idea Factory provides outdoor advertising materials, indoor advertising, dispenser, acrylic products, hoarding, flex and vinyl printing, retail marketing materials, LED signage, direction signage, digital printing-translite, posters, banners and custom wallpapers.
Dinesh Thakur, deputy general manager – Sales at Jetsci Global said: ‘The Idea Factory was exceptionally sharp and explicit about their pre-requisites which we have joyfully fulfilled their needs. KolorSmart+ is explicitly intended for label printers who need to begin the advanced excursion at a reasonable cost without settling for less on the quality, efficiency, and or substrates adaptability. KolorSmart+ will be the awesome and most appropriate answer for printers who want to diversify their print business. We are getting a good vibe from the market that is resulting in a maximum number of installations and more than 10 installations are going to happen in the next couple of months.’
The Jetsci Global brand from Monotech Systems offers a complete range of digital label printing technology with more than 400 installations in 20+ countries.