With over 50 years of experience in the label industry, Nova Label provides labels for various industries, including direct mail, food and beverage and more. The company started its digital journey with a water-based inkjet printer in 2016.
‘Everyone is jumping into digital, and we couldn’t find another product in the market that can compare to Colordyne’s unique retrofit approach,’ said Alan Rich, president of Nova Label. ‘The 3800 Series UV Retrofit allows us to continue using our existing press and tooling equipment. Plus, it doesn’t require additional floor space as it is mounted on top of our Mark Andy 2200 flexo press. As did our original water-based inkjet retrofit, the UV retrofit from Colordyne fits well with our in-line converting production. We knew it was going to be the best upgrade solution and took advantage of it.’
In recent years, the market growth in wine and spirits, microbreweries and craft distilleries created opportunities for Nova Label to expand its business. With the benefits offered by the 3800 Series UV Retrofit, it can provide services such as medium order quantities, multiple SKU’s and durable labels to these growing markets.
According to Rich, another critical benefit of UV inkjet is that it reduces material costs because the company no longer needs to purchase pre-primed materials. Even though lamination would not necessarily be required, there are jobs that benefit from gloss or matte lamination added as an embellishment.
‘Choosing to go with the UV retrofit wasn’t a decision made lightly. In the end, the quality of the UV inkjet was undeniable. The Colordyne team did a great job working with us on print samples, and their responsiveness along the way made working with Colordyne the best option for us,’ said Rich.
‘Nova Label understands the value of in-house digital printing,’ added Taylor Buckthorpe, director of sales at Colordyne. ‘The company identified the advantages of installing a retrofitting vs. purchasing an in-line press, and we look forward to seeing how this addition impacts its business.’
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