Ovelar invests in fourth MPS press to take shrink sleeve production 'to the next level'
Spanish printer Ovelar has purchased a fourth MPS press as it seeks to broaden its shrink sleeve production.
Shrink sleeves have proven to be a lucrative segment for Ovelar, and the company continually invests in shrink sleeve label decoration technologies and actively pursues new applications.
Its new MPS machine is a combination press featuring flexo and rotogravure printing units. It can apply various types of high-quality inks or vibrant graphic effects to shrink sleeves.
Jesús Ovelar, Grupo Ovelar CEO, commented: ‘This new press is intended for production of highly complex shrink sleeves, which brand owners are increasingly adapting in their packaging portfolios, as a way to further differentiate themselves in a highly competitive market. This investment will further strengthen Ovelar's position in this segment, in which our company provides printing widths from 430mm to 660mm and an extensive range of finishing options.’
Grupo Impryma, the local MPS representative in Spain led the sale, and according to its CEO Félix Prieto, MPS quote requests for this type of combined press have increased due to a higher demand for shrink sleeves and growing interest for smaller production runs. ‘MPS has specialized in this segment in recent years by designing very complex machines with a much higher number of printing units, resulting in more finishing options than has traditionally been provided by rotary presses. This latest press sale to Ovelar is the most complex MPS machine on the Spanish market.’
Eric Hoendervangers, MPS commercial director, aded: ‘We are pleased to receive Ovelar’s continued trust in MPS through the purchase of their fourth press, to further solidify their position as a leader in the Spanish shrink sleeve market.’