Warneke Paper Box invests in first Heidelberg Primefire in the US

The 7-color 40in/B1 industrial inkjet digital press will allow the packaging printer to expand its business by collaborating with customers on targeted short run packaging campaigns, in addition to providing added security to cartons through variable content.

Steve Huppert, vice president and chief operating officer at Warneke Paper Box, said: We first saw the Primefire at drupa 2016 and were amazed by the results. We’re excited for the new opportunities that it will create for both us and our customers.’

Matching offset print quality in 40in format, the Heidelberg Primefire 106 provides Warneke with the flexibility to choose the best technology for each print job and to make sure customers’ need are best served. Jobs with a very aggressive turnaround deadline, those requiring variable data or those that are reprints or very short in length, will be produced digitally on the Heidelberg Primefire 106. Offset equipment will be used for mainstream production with long run lengths and high price sensitivity per box.

Montserrat Peidro-Insa, head of the digital print business at Heidelberg, commented: ‘By adding Primefire 106 to its existing offset production fleet, Warneke will now be able to use the most profitable technology for each different purpose. Additionally, with the new product types and possibilities it will now be able to offer to customers, Warneke is set to grow its business now and into the future.’

‘We’re excited for Warneke to install the very first Primefire in the US,’ continued Felix Mueller, Heidelberg Americas president. ‘We expect that this machine will help the company expand their business while also increasing profitability.’

Stacy Warneke, president and CEO at Warneke Paper Box, concluded: ‘We’ve trusted Heidelberg as a partner for years to develop ground-breaking technology that can help customers turn a profit. We have no doubt that the Primefire will do just that. We’re thrilled that we will be the first in the US to put this state-of-the-art technology to work.’