Wise invests in HP Indigo 6K digital label press

With the new press, Wise can produce virtually any label or packaging application, from pressure-sensitive labels to sleeves to wraparounds, in brilliant 4-colors in runs as short as one.

‘This new press will add significant new capabilities of benefit to our customers,’ said Bill Prettyman, CEO of Wise. ‘Equally important, we are investing in the future of the printing industry. This installation reflects where we see the industry going.’

Wise currently operates five plants, including Alpharetta, GA; Portland, ME; Fort Wayne, IN; Butler, PA; and Anderson, SC, where the HP Indigo 6K digital label press has been installed.

‘In the short term, we expect our customers to focus on new capabilities such as sequential numbering and very short runs,’ commented Will Prettyman, general manager of Wise’s Anderson, SC labels plant. ‘But once they learn the full spectrum of creative possibilities offered by this press, we expect this to generate great excitement and creativity around new applications and markets. The word ‘game-changer’ is often overused, but in this case, that’s exactly what this press is.’

Wise’s new was installed late in 2023 and is in full production.