Kodak to highlight opportunities in data driven applications

Kodak will help attendees understand the business opportunities in data driven applications at Graphics of the Americas/Xplor 2007 International Exhibition and Conferences at the Miami Beach Conference Center, February 28–March 4.

Using a talk show format, Kodak experts and industry partners will be interviewed at Kodak’s booth on important trends and emerging applications for TransPromo and color variable data printing. Sessions include turning statements into sassy sales tools, creating thrilling customer communication in high quality color, and enhancing workflow for all environments. 

‘Graphics of the Americas/Xplor 2007 provide an excellent opportunity for attendees to examine how digital and offset technology work together to grow a business,’ said Jeff Hayzlett, chief marketing officer, Kodak’s graphic communications group. ‘Kodak’s booth will focus on education with an innovative approach to presentations that emphasize the power of data driven applications that use TransPromo and color variable data techniques. We want attendees to learn how the data they already have and Kodak solutions such as workflow, and digital printing, can help grow their bottom line.’

In addition, Kodak will serve as a sponsor of a Spanish Seminar Series at Graphics of the Americas, presented by Artes Grafics and Conversion, in partnership with Graphics of the Americas and the Printing Association of Florida. ‘Personalized and Variable Data Printing: High-Impact and Innovative Digitally Printed Media’ focuses on business opportunities in digital printing technology and services.