Avery Dennison launches website for apparel producers, retailers and brand owners

Apparel manufacturers, retailers and brand owners facing a range of business challenges can now turn to a new website launched by the Information and Brand Management Division (IBMD) of Avery Dennison: www.ibmd.averydennison.com. The site presents every retail identification solution needed to display, track, trace and protect brands, products and information.

Visitors to the website find an array of products and technical resources for the apparel textile industry. According to Kim Macaulay, vice president of product management and strategic business development, “future website additions will include two-way interaction, where visitors can provide input and Avery Dennison can discuss critical topics such as compliance with the US Consumer Product Safety Improvement Act of 2008. In addition, it will serve as a training resource for our customers and a place to see the latest innovations and fashion trends in custom labeling.’

Avery Dennison’s Information and Brand Management Division has nearly 200 facilities in over 40 countries, a global presence that places consultants, technicians and representatives close to every major apparel sourcing region.

The new IBMD website is part of a total redesign of all of Avery Dennison’s business sites, a process that will be continued throughout 2009.