The Brand Protection Alliance continues to grow as companies around the globe band together to give brand owners and converters much needed resources in the areas of brand authentication, protection and security. Jetrion, now a part of EFI, is the newest company to join this organization.
‘The Brand Protection Alliance is pleased to have EFI’s Jetrion on board with us. Jetrion's unique fit in the inkjet arena is absolutely complementary to our other members' products and represents yet another piece in our program of offering comprehensive brand protection solutions,’ said BPA president Lynn Crutchfield. ‘We believe that Jetrion's involvement in the BPA is not only a plus for our organization but will also provide strong benefits to our converter customers who employ inkjet printing as an integral part of their package converting processes.’
Jetrion products are focused on digital printing, providing a complete spectrum of industrial inkjet systems, custom high-performance integration solutions and specialty inks to the converting, packaging and direct mail industries. Jetrion is a pioneer in hybrid digital printing systems in several high-growth digital print segments, such as labels and packaging, which require variable printing capabilities, and recently launched a full color UV inkjet label press.
‘As a leading innovator of inkjet printing systems in the labels and packaging markets, Jetrion is ideally positioned to collaborate with other BPA members to solve customers’ most challenging brand protection issues,’ said Sean Skelly, director of marketing, Jetrion industrial inkjet systems, EFI. ‘Through a custom ink program, our experienced chemists can incorporate advanced components such as fluorescent dyes and nanotechnology markers into our formulations. Combined with our inkjet systems’ native ability to provide full variable data printing, customers now have an effective brand authentication and protection solution.’
The Brand Protection Alliance was formed in 2005, and was established to serve as a resource organization that will assist brand owners in designing, developing and implementing customized, secure solutions against consumer product counterfeiting and diversion. The BPA is equipped through its wide range of membership and available technologies, to provide a comprehensive range of authentication, prevention and security solutions to global consumer products manufacturers. The solutions offered by the BPA member companies will incorporate confidential covert or overt identifiers to positively authenticate genuine brand items versus counterfeits and provide a verifiable return on investment to the brand owner.
Members include: Acucote Incorporated, Atlantic Paper Company, Alexander Watson Associates, Document Security Systems Inc., Dunmore Corporation, Gallus Inc., IIMAK, Kodak Traceless Systems, Kurz Transfer Products, Security Risk & Management Group, LLC, Water Ink Technologies and YottaMark.