Esko is to acquire MediaBeacon, a supplier of digital asset management software, as it continues to transform from a pre-press specialist to an end-to-end supplier in the packaging world.
Based in Minneapolis, Minnesota, Media Beacon offers suite of digital asset management tools to market, primarily in the USA, through direct distribution and strategic OEM partnerships in various industries ranging from retail and consumer packaged goods, to media, print and the public sector.
Esko president Udo Panenka said: ‘It is Esko’s strategy to digitize and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store.
‘With this acquisition, we further our transformation from a pre-press solution provider to an end-to-end supplier in the packaging world.’
To facilitate a smooth integration process, Jason Bright, chief executive officer and founder of MediaBeacon, will assume the role of chief technology officer at Esko. He will work closely with Esko research and development teams to drive software integration efforts and to ensure ongoing development of the MediaBeacon digital asset management software.
Further, Brett Robertson will assume responsibility for the over daily operation of MediaBeacon as general manager. Robertson was previously the director global product marketing for servo motors at Kollmorgen.
‘The prospect of adding MediaBeacon’s development and go-to-market efforts into Esko’s global operations in packaging workflow is very exciting and provides us with a solid platform for growth,’ said Robertson. ‘Esko’s expertise with packaging assets, including structural design and 3D virtual mockup technology, broadens the scope, depth and breadth of the integrated solution dramatically and will surely also excite our customers.’
‘Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated digital asset management solution into a cornerstone for both print service providers and brand owners,’ concluded Panenka. ‘Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the challenges of organizations around the globe.’