Coca-Cola has launched its ‘Share a Coke’ campaign in the United States to make drinking a Coke, Diet Coke or Coke Zero this summer even more personal. Now US consumers can find their own name, or names of friends and family, printed on individual 20oz bottles at retailers and convenience stores across the nation.
The globally recognized brand contracted with Innovative Labeling Solutions (ILS) in Hamilton, Ohio to lead and coordinate the production efforts of this popular marketing campaign. ILS managed the production of the millions of Share a Coke labels with six other print facilities across the US. Coca-Cola’s custom label revolution was highly successful in Europe last year and is already a hit with US consumers sharing photos and discussing the labels throughout social media channels using #ShareACoke.
ILS was responsible for validating the production process, training printers, managing graphics files for all printers involved, driving the 10-week production process, coordinating data, communicating between stakeholders, and resolving quality issues.
Said ILS chief operating officer, Preston Bowles, ‘As the lead label partner, ILS was able to work directly with Coca-Cola through the development, coordination and printing of a multitude of label variations within a relatively short period of time.
‘Coca-Cola understands that consumers are becoming more engaged with their products, and since the company is committed to making people happy, this is a powerful way for consumers to become connected to the brand while putting a smile on their faces. In a competitive category, this personalized approach enables the Coke brand to stand out and be highly relevant to consumers in a way that only digital printing can provide.’