Barber and male grooming specialist Murdock London has selected labels from Royston Labels for its new range of male grooming products.
Established in 2006, Murdock London has six locations in Central London offering contemporary and traditional barbering and grooming services, as well as gentleman’s grooming products, tools and accessories. Murdock London’s new Beard Collection is a range of male grooming products consisting of beard shampoo, conditioner and oil.
For the Beard Collection, Royston Labels produced a signature label range printed using UV flexo technology, with cold foil and UV varnish embellishments, in combination with its Soft-Touch lamination technique to create a 'unique tactile experience that simulates the feeling of touching an extremely soft surface', which Royston Labels said reinforces the gentle nature of the brand and helps to engage consumers.
The design of the labels was created by award-winning design agency Magpie-Studio.
Brendan Murdock, founder and owner of Murdock London, said: ‘We have been really pleased with the results of the labels and Royston Labels’ service. The combination of Soft-Touch laminate and silver foiling creates a premium finish that we feel embodies the brand and meets our customers' expectation on quality.’