RB Dwyer Group prints digital shrink sleeves for SJ Creations

RB Dwyer Group prints digital shrink sleeves for SJ Creations

US-based converter RB Dwyer Company is printing shrink sleeves on its HP Indigo digital press for SJ Creations, a manufacturer of personal care products for the health and beauty industry.

The shrink labels that RB Dwyer prints for SJ Creations are made of PVC and printed with water-based inks. The heat shrink film allows the label to shrink to the contours of the varied containers. Each label graphic is printed in 5-7 colors.

Ashley Sheurs, art director of SJ Creations, said: ‘The digital press allows us to bring new and fresh products to the marketplace without incurring huge printing costs. It is very cost effective with low tooling costs and the quality often surpasses that of conventional printing. In addition, the extensive color gamut powered by Esko allows us to address the most demanding color requirements.’

The RB Dwyer Group, established in 1988, is headquartered in Anaheim, California with manufacturing facilities in both Anaheim and Wilkes Barre, Pennsylvania, and distribution centers throughout the US and Canada. Its printing options include the new IVCO (Infinitely Variable Cylinder Web Offset) press, a digital press and other flexo presses as well as advanced technology in seaming and finishing. Its products include shrink labels, tamper-evident bands and preforms for beverage, food, personal care products, chemical industry and pharmaceutical industries.

SJ Creations, established in 1997, is a family owned bath and body company located in Leucadia, California. SJ Creations partners with a factory in Shenzhen, China, as well as manufacturing products in San Diego. SJ Creations offers a wide variety of skin care products such as Pure Organics, Body Butter and everyday hand scented washes.

Pictured: The shrink labels that RB Dwyer prints for SJ Creations are made of PVC and printed with water-based inks

Click here for more stories about HP Indigo on L&L.com.