Two Sides launches UK awareness campaign

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Two Sides has launched an awareness campaign across the UK to promote the sustainability of print and paper as ‘Renewable, Recyclable and Powerful’. The Two Sides initiative involves almost 100 companies and associations spanning the graphic communications supply chain, whose goal is to promote the responsible production and use of print and paper.

Over the next 12 months more than 20,000 media specifiers will receive information about print and paper in order to dispel myths surrounding their environmental impact.



’Our aim is to start to change perceptions about the production and use of print and paper,’ explained Martyn Eustace, Two Sides director. ‘We're determined to see that print and paper remains an essential part of today's media mix. The initiative is designed to wake people up to the fact that print and paper is a powerful and sustainable medium and encourage them to visit the Two Sides website to discover even more so they can make informed decisions about the best medium for their communication programs. We are starting in the UK and plans are already underway to spread the initiative across the rest of Europe.’

The program of activity kicks off with a direct mail pack of six postcards (printed on Zen Pure White donated by GF Smith) that each highlight key myths and misunderstandings about paper and print, along with various facts. Each card is illustrated by Tom Jennings, a former designer who has moved into illustration. A different artist will be chosen for the next three direct mail packs issued over the next eight months.

A competition has also been launched to give ten people the opportunity to see sustainable forestry and paper making in action at first hand in a choice of forests around Europe. To enter go to http://www.twosides.info/.


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