Wink expands Asia business with key agreements

German die-cutting tool manufacturer Wink has strengthened its presence in the fastest growing Asia-Pacific markets with the appointment of two new agents: Winchance (HK) for China/Hongkong, Taiwan and South Korea, and IGS Asia Pacific for Thailand, Indonesia, Malaysia, Vietnam and the Philippines.

Winchance (HK) Limited produces mainly label ribbons at three locations in China. The company has been focusing on the label business for 15 years and is the official sales partner of Avery Dennison, selling label materials, equipment and other Avery products. Winchance has offices throughout China, amongst others in Hongkong, Peking, Shanghai, Guangzhou, Suzhou and Xian. The first contact with Wink was established at Labelexpo 2011 in Brussels and has been continued successfully since then. In addition to China and Hongkong, Winchance will also exclusively distribute Wink’s products in Taiwan and South Korea.

IGS Asia Pacific, located in Bangkok (Thailand), is the agent for Gallus in Thailand, and has a depth of knowledge around flexo printing. IGS also represents companies such as Zecher, UV Ray, LampTech and Kelva. IGS will be the exclusive distributor of Wink products in Thailand, Indonesia, Malaysia, Vietnam and the Philippines.

‘Both Winchance and IGS have been very convincing with their professional work right from the start, and sales development has been more than satisfying,’ explains Wink sales director Detlef Geske. ‘In this respect, the exclusive agreements were only the next logical step in line with our growth strategy.'