Seneca acquires General Press

Seneca Label and Packaging has completed the acquisition of General Press, a Natrona Heights, Pennsylvania-based label manufacturer with a history of nearly 90 years, to expand its capability and capacity in in-mold labels and cut and stack labels.

Independently owned and operated since 1937, General Press sits about 30 minutes north of Pittsburgh. It began as a commercial offset printer and became an offset cut and stack label manufacturer. It describes itself as an early leader in in-mold labeling in the US and has made in-mold labels for more than two decades. The two product types are cornerstones of Seneca's growth strategy, and the Franklin, Pennsylvania-based company says General Press's roots in Pennsylvania add to its reach in the Midwest and Northeast.

It is Seneca's second acquisition in two years. In July 2025, it bought Seneca Printing Express, an offset and flexo label printing provider led by Jeff Steigerwald, to support its growth plans and presence in the Midwest. Mark Hahn of Graphic Arts Advisors, which represented the seller, explained at the time that the deal created an opportunity to establish a new specialty packaging and industrial label platform. Seneca's focus is now cut and stack, in-mold and industrial label printing.

'We're honored to welcome General Press to the Seneca Label and Packaging family. It is humbling to acquire a company with such a rich history and depth of experience, built over nearly 90 years by generations of dedicated employees and loyal customers. General Press's customer-centric mindset and uncompromising commitment to quality and to meeting its customer commitments are closely aligned with Seneca Label and Packaging,' said Nizar Elias, CEO of Seneca Label and Packaging.

Jeff Steigerwald, president of Seneca Printing Express, said his company has known and worked with General Press for many years. 'Our companies' offerings complement each other, and we highly regard their expertise in the in-mold and cut-and-stack business, as well as their commitment to quality. We couldn't be happier to join forces with General Press to strengthen our product offerings to our customers,' he noted.

'We were impressed by Seneca Label and Packaging's leadership and Nizar's vision for the combined company's growth. We believe Seneca is the right steward to guide General Press into its next chapter while honoring the principles instilled by Jeanette's father, Mr. James Wolff: quality, integrity and a commitment to customers and employees,' added Scott and Jeanette Poorbaugh, president and vice president of General Press.

Wood Creek Advisors acted as strategic M&A adviser to Seneca, and Baird Business Solutions represented the seller.