Masterclasses launched across Smart Label Summits

Masterclasses are to be held alongside Smart Label Summit Americas, taking place at the Hotel Intercontinental Miami in June 2006, and Smart Label Summit Europe, taking place at the Okura Hotel Amsterdam in November 2006.

The Masterclasses, which have proved very popular at previous events, will comprise of a small, focused half-day program led by industry guru Mike Fairley, and a panel of leading industry experts. The key objectives of the various sessions will be to provide converters and other delegates with a hands-on, practical understanding of the technology of smart labels/RFID - chips, antenna, straps, adhesives, conductive inks, inlays, tags, HF, UHF, frequencies, inlay integration, performance and application.

Delegates will be taught how smart labels are constructed, including in-line and off-line manufacture, the printing of antenna with conductive inks, methods of attaching straps and inlays, how and where to test for faulty inlays, and controlling the finished product.

Mike Fairley, Masterclass chairman, said, ‘To-date, almost 100 converters have successfully been through the Masterclass program, making valuable contacts with suppliers, gaining confidence to make investment decisions and being able to talk to potential customers. Some have now sourced equipment and are now moving into smart label production. These events have proved a valuable resource to grow the label industry.’

Roger Pellow, Labelexpo managing director, said, ‘Following the success of our Masterclasses held alongside Labelexpo Europe and Smart Labels USA in 2005, we are delighted to be replicating these high level events in 2006 at our Smart Label Summits in Europe and America – and also at Labelexpo Americas 2006. These classes give people the opportunity to really get to grips with issues that are important to our industry today – and to discuss these issues with experts who are not normally easily reached.’

 For further information, contact Cordelia Meacher, Labelexpo PR manager, 44 (0) 20 8846 2700, cmeacher@labelexpo.com