Multi-Color Corp. partners with G-3 for cocktail labels

Multi-Color Corporation has partnered with glass decorator, G-3 Enterprises, to label Cocktails by Jenn, a new line of premium vodka cocktails from Jenn's Cocktail Company.
The package is decorated at G-3 Enterprises with heat transfer labels from Multi-Color. Gravure printed at the Framingham, MA facility, the label features Multi-Color's new ink-only technology for glass. The cost-effective technology creates a clean and vibrant label, representative of the ultimate no-label look. Multi-Color's patented "frost" provides the acid-etch effect without the cost and environmental concerns of acid etching.
"People who try Cocktails by Jenn are always talking about the packaging," said Diana Bader of Jenn's Cocktail Company. "They love the colorful bottles with the contents so visible through the label. And the frosted look is so chic."
Cocktails by Jenn launched in select markets in the fall of 2004 and is expecting a national rollout in 2005. The chill and serve beverages come in 100ML mini bottles, perfect for all occasions.