Avery Dennison launches Autumn/Winter Designer Trim Collection

Avery Dennison has launched its Designer Trim Collection for the Autumn/Winter season. Created by an international design team, the new collection, entitled Grow, employs current fashion industry trends to offer a variety of new label ideas, styles and materials with a large range of eco-labeling products.

‘The collection reflects a straightforward and positive approach that truly complements our customers’ fashions for the Autumn/Winter 2010/11 season,’ said Marc Abeles, creative director. ‘Once again, environmental and sustainability considerations have been at the forefront of our thinking and the collection includes recycled polyesters, organic cotton and environmentally-friendly heat transfers.’

The collection is comprised of 31 individual label programs, covering menswear, womenswear, denim, street, young women, children, sport, lingerie and footwear. Highlights include hang tags with flock print; leather with pillow effect and metal detail; eco-friendly, halo-free metallic heat transfers; labels with extra folding pockets and, for children, hang tags that can be used as coloring books.

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