Avery Dennison launches surface effect garment labels

Avery Dennison has launched a range of new surface effect labels and trims which allow users ‘to add a touch of fashion’ to branded garments and non-apparel items. 

The new technique creates a non-uniform, random crinkling effect that adds texture and definition to labels and trim for a distinctive and sophisticated finish. 

The process can be applied to all Avery Dennison woven edge polyester tapes and is said to be especially effective on woven edge satins. The effect is highly durable – it has been tested through 50 home launderings at 105 deg F / 40 deg C, and can be dry cleaned. 

Surface effect tapes and labels can be printed in up to six colors to maximize impact for a range of branding applications, from women’s, men’s and formal wear through to kids’ wear, casual wear and intimates.  

‘Labels and trim with this eye-catching surface effect offer a new look that will enhance and add value to garments,’ said Chris Caldwell, marketing manager, printed fabric label at Avery Dennison.  

Click here for more stories about Avery Dennison on L&L.com.