Avery Dennison unveils durable label portfolio

The Fasson Roll North America division of Avery
Dennison has launched a customer-ready durables portfolio, aimed at simplifying
durable goods labeling. The seven multi-purpose products streamline application
matching, UL testing and qualification, and are proven to work in the vast
majority of durable goods applications, says the company.

‘This user-friendly portfolio gives converters a strong product offering with
broad performance capabilities coupled with reduced product complexity,’ said
Paul Purdef, manager, thermal transfer film, Avery Dennison Roll Materials
North America. ‘We’ve designed the portfolio to make it easy and cost-effective
for converters to serve their customers by reducing the time and costs
associated with UL approval because Avery Dennison has already secured
pre-approval for inks and thermal transfer ribbons.’

The portfolio holds seven Fasson product combinations that are UL recognized
for flexo UV and water-based inks; digital UV inkjet; wax/resin and resin
thermal transfer ribbons; and adhesives offering a very broad temperature
range. The new products include one overlaminate, which is a 1-mil clear
print-treated PET. There are also six base material combinations: 3-mil
synthetic paper and 2.3-mil white BOPP, each with a single adhesive option; and
2-mil white PET and 2-mil matte chrome PET, each with two adhesive options.

‘Avery Dennison’s new portfolio of UL-recognized constructions will be
extremely helpful in executing speed-to-market strategies, which has always
been a challenge for durables,’ said Steve Luedke, business and market
development manager with WS Packaging Group, one of the largest printing and
label converting operations in North America. ‘Deploying a construction that is
already recognized by UL will allow us to do in about two weeks what has
typically taken three months. All of this results in minimal UL interaction and
related costs. It improves our response time, and that increases business
opportunities.’

A dedicated transition team, including product specialists, UL experts and lab
technicians, supports the new Fasson customer-ready durables portfolio. The
portfolio is also supported through the Fasson Exact program, which provides
trim-free amounts in quantities as small as one roll and shipped Monday through
Friday.

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