bel’s Overprint debuts with Bobst at Labelexpo

With a newly revitalized brand style in place, the company presented the latest innovations and technological advancements

bel’s Overprint’s integration with Bobst made its debut in the international label industry at Labelexpo Europe 2023. With a newly revitalized brand style in place, the company engaged with customers, partners, and new industry contacts to present the latest innovations and technological advancements in its Overprint Management Information System.

Yiannis Katis, bel’s CEO commented: ‘The activity at our booth and at the show far exceeded our expectations. There was considerable interest in our system, especially in the newly developed BOBST integration and our highly established IML offering.’ He added: ‘Visitors to our booth acknowledged and complimented the cutting-edge advancements and innovative features of our Overprint MIS. The feedback we received was very positive and we were content to see that customers continue to adapt to the digital age at a very high pace.’

During the show bel’s team presented the platform of Overprint MIS and provided visitors with live demonstrations. bel unveiled its integration with BOBST, one of the suppliers of equipment for labels and flexible packaging production, featuring advancements that aim to drive production and ensure quality assurance. 

The latest innovations that leverage the power of technology, connectivity, and machine learning were introduced. Overprint MIS has undergone many enhancements, with a focus on materials management, traceability, and quality control.

These improvements empower businesses to optimize their operations and maintain the highest standards of quality. Utilizing the powerful tools within Overprint MIS, converters can gain a competitive edge, and achieve greater competitiveness, efficiency, and sustainability.