Bobst launches Application Management consulting service

New service to guide converters and brand owners on available technologies and how to improve their business.

Bobst has introduced Application Management, a consulting service, which can be scaled to the specific needs of converters and brand owners, to guide them on available technologies, raw materials, sustainability, processes and business cases along the entire packaging value chain.

Application Management is the latest major initiative to help Bobst fulfil its vision to shape the future of the packaging world for its customers, based on the pillars of digitalization, automation, connectivity and sustainability. 

‘With over 130 years of leadership in the packaging industry, Bobst is much more than a manufacturer of machines, we are industry experts and thought leaders and can offer significant insight and counsel to our customers,’ said Xavier Bonamour, Bobst application manager. ‘We fully understand the pain points and barriers faced by our customers and, with an industry-wide view, we can provide exactly the right solutions and advice for each specific scenario.’

Bobst Application Management is currently available for flexible packaging and will be available for other industry sectors in the future. It helps customers to match available technologies to specific requirements.

A typical scenario is when a customer is facing a major decision for their business. Perhaps they are entering a new market or industry, for example moving from labels only into flexible packaging, or they are seeking to enlarge their product portfolio.

Bobst will work closely with the customer to plan through potential scenarios and provide insights into the strategic directions most suited to their business in the current and future environment. 

Bobst will be also helping customers with general counsel and guidance on how to improve their business, ensure they are well prepared for the future, or understand how to get ahead of the competition.

‘At Bobst, our business has always started with listening to our customers and truly understanding their challenges so that we can help overcome them, so Application Management is a natural extension of what we do best,’ said Xavier Bonamour. ‘Now, we provide this service in a very tailored and bespoke way, which can really elevate a brand owner’s or converter’s business to the next level.’