Indian manufacturer Cosmo Films has launched a metallized velvet lamination film for the luxury packaging segment.
The newly developed film has been engineered to offer intense silver color along with rich velvet touch to the laminated paper, paperboard or package.
The metallized velvet touch film is glueable, stampable and printable. The matte silver colored BOPP-based velvet touch lamination film needs to be laminated to the unprinted paper before going for printing or post-lamination embellishment.
The film is available for both thermal and wet lamination in 32 and 20 microns, respectively. It is claimed to offer good printability with offset, UV offset, screen, UV inkjet and laser printing. Apart from providing good scuff resistance, the film allows post-lamination operations like UV spot coating, foil stamping and embossing. It can also be used for lamination of premium products like perfume cartons, liquor and wine cartons, gift and jewellery boxes, shopping bags for luxury brands, and in the graphic arts industry.
Speaking on the development, Pankaj Poddar, Cosmo Films CEO, said: ‘Packaging design is an important differentiator given that the brand owners are extremely conscious of their brand image and consumer experience these days. With the addition of metallized velvet film to the existing portfolio, Cosmo now offers an enhanced portfolio of premium lamination films to choose from.’