Covectra has launched the next generation of StellaGuard, a smart label and mobile authentication technology offering an easier and more accurate method to identify, authenticate, track genuine products and combat counterfeiting.
The new version of StellaGuard includes significant enhancements, including the combination of two authentication methods – serialization and the use of random numbers and holographic star patterns to provide a label virtually impossible to counterfeit.
‘Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day,’ commented Steve Wood, Covectra’s CEO. ‘Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace program which can be scaled to any operation.’
The new label provides a dual layer of protection with a unique, patented, non-reproducible film that combines a serialized QR barcode with a 3D image of holographic stars embedded in a random, non-repeatable pattern, distributed at varying depths and positions inside the label. The StellaGuard packaging line cameras capture the star pattern on the label and stores it in the AuthentiTrack Cloud.
Using any smartphone, consumers can scan a barcode using the free StellaGuard mobile app to verify the product’s authenticity. This approach eliminates the need for a special device, making it easily accessible to consumers, field inspectors, supply chain, and custom officers.