G3 Enterprises unveils environmentally sustainable wine label paper

G3 Enterprises has launched GTREE – an environmentally sustainable wine label paper which was developed for use on all bottling lines, including those utilizing high-speed and mobile bottling application equipment.

Manufactured from 100 percent post-consumer recycled fiber, GTREE is claimed to have one of the greenest environmental footprints of any labelstock currently offered. The GTREE label contains true recycled fiber consisting of sorted office paper that has had at least one useful life before being recycled.  G3 Enterprises teamed with family-owned Monadnock Paper Mills to research and develop a 100 percent PCW labelstock that could meet the rigors of bottling including tensile and tear strength, brightness, embossing and scuff resistance that is equal to or better than current paper stocks. Additionally, the GTREE label paper is designed with a unique formulation which results in increased resistance to water absorption, allowing it to maintain its premium appearance and high quality print aesthetics even when exposed to ice bucket conditions for prolonged periods.

‘We are very excited to begin exclusively offering the GTREE label,’ said Tom Gallo, vice president of strategic development of G3 Enterprises. ‘Not only will the label be visually appealing to all consumers, we know that it will easily meet the needs of both eco-conscious consumers and wineries.’

Among its environmental attributes, GTREE labelstock is manufactured using 100 percent renewable electricity, is processed chlorine free, and is manufactured carbon-neutral. In addition, the fiber waste created during the manufacturing process is captured, processed and reused as compost for crops and bedding for livestock.

‘The collaboration of two multigenerational family-owned businesses resulted in the development of the most cost effective, environmentally sound labels of the 21st century,’ said Richard Verney, chairman and chief executive officer of Monadnock. ‘This is one great sustainable solution from two notable family trees.’

Throughout the research and field testing period, GTREE label is said to have proven consistently reliable, having been tested using all current labeling methods and systems, and has the ability to run ‘exceptionally well’ on today’s high speed bottling lines. GTREE is manufactured under certified ISO 9001 and 14001 quality and environmental management systems.

‘GTREE is a cost-competitive bright white, uncoated stock which offers excellent embossing and hot foil stamping performance,’ said Fred Dale, G3’s label division’s senior manager for technical service and quality control. ‘At G3, our commitment to quality and performance ensures that our GTREE label offerings meet and exceed our customers’ requirements for every application.’

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