HP Indigo to feature ‘Digital Supermarket’ at Labelexpo

HP will present its ranges of digital printing technology on its stand (9F65, 9G65) at Labelexpo Europe. 

The HP Indigo ‘Digital Supermarket’ will feature hundreds of consumer items with labels and packaging printed by HP PSPs for their customers on WS6000 and ws4500 digital presses. Labels and packaging for household, healthcare and beauty and pharmaceutical products will be displayed as well as many examples of wine and beer labels. Products on show include items that have been personalized with consumers’ images and messages, uploaded via brand websites, printed with HP Indigo presses and delivered.

A large number of HP Indigo digital presses will be operating on the stand, including the WS6000, and in the adjacent Digital Print Workshop. Visitors will have the opportunity to see labels, flexible packaging, shrink sleeves and folding cartons produced using the latest HP Indigo presses and finished with end-to-end technology from HP partners to create high-value products for consumer and industrial markets. Among HP partners on the stand are EskoArtwork and AB Graphic International which will be presenting digital pre-press automation and modular finishing technology respectively.

HP is a sponsor of the Digital Printing Workshops that will be presented in Hall 9, opposite the HP stand. Label converters have the opportunity to take part in a variety of sessions, including seeing the same job run on different digital presses, using identical substrate qualities.

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