Mactac launches Vivid prime films product line

Mactac Printing Products has launched its Vivid prime films product line. The Vivid line features high-clarity, clear films as well as white and clear fully squeezable films available in multiple liner choices designed for full-squeeze, semi-squeeze and rigid containers.

The versatility and ‘no label’ appearance of the Vivid product line makes it suited to a variety of applications, including labels for beverages, health and beauty products, food, wine bottles, chemical containers or any prime label application where optimal label clarity is a necessity.

’Vivid products have been specially engineered to provide crystal clarity for an ultra-clear, no label look,’ said Jim Kisthardt, marketing manager, Mactac Printing Products. ‘Converters and end users appreciate the durability, ease of use and high performance of these products. They will definitely get “Vivid” results.’

Many Vivid products feature top-coated facestocks matched with Mactac's permanent acrylic adhesive, MP238, which is optically clear, squeezable and water whitening resistant. The adhesive offers ‘excellent’ wet-out, wet-stick and open time for repositionability – providing clarity even when wet. MP238 can also withstand the pasteurization process without water whitening, providing end-users with the flexibility of labeling before or after pasteurizing.

The Vivid prime films product line includes a wide variety of facestocks; white, clear and chrome polypropylene; white and clear polystyrene; white vinyl and a hazy-clear polyolefin, as well as high performance acrylic- and rubber-based adhesives and functional paper and polyester release liners.

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