Outlook Group expands Microliner product line

Outlook Group Packaging & Printing Solutions has expanded the capabilities of its Microliner thin label product with reverse printing technology.

Reverse print Microliner RVP allows printing on the underside of the facestock – eliminating the need for protective varnishes or costly overlaminates while improving the durability of labels currently being surface printed. Overlams are commonly used to protect the label ink on products in refrigerated, wet, abrasive, or high impact applications such as beverage, dairy, produce and shower products. The Microliner RVP technology protects the label ink from these challenging conditions.

Microliner labels utilize a robust, down gauged film liner and a reversed label die-cutting process that reduces material costs while improving operational efficiencies on label application equipment.

Because Microliner technology uses a thinner and stronger liner, 30 percent or more labels can fit on a single roll, which translates into longer run time between roll changes, less operational downtime for changeovers, higher average run speeds, less waste and lower shipping costs. In situations where overlams are currently being used, changing to a Microliner RVP Reverse Print process can result in 100 percent more labels on a roll with a significant material and cost savings, says the company.

‘This new evolution of the Microliner process expands our reach into new pressure-sensitive label markets. By applying the ink to the underside of the facestock, Outlook Group Packaging & Printing Solutions eliminates the need for varnishes or overlams that protect the label,’ says Kevin Hayes, executive VP of sales and market development. ‘The ink is protected by the facestock which gives the label a superior performance in the marketplace while reducing waste. Our customers are excited about the sustainability benefits of less material and waste in addition to the operational benefits that come with 100 percent more labels on a roll.’

Outlook Group Packaging & Printing Solutions has produced billions of Microliner labels for many customers including Fortune 100 companies. Founded in 1977, the Wisconsin, US-based company offers a wide range of products including labels, shrink sleeves, folding cartons, flexible packaging, direct mail and contract packaging.

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