Primera adds pigment ink for LX910e color label printer

LX910e was initially shipped with a dye-based ink cartridge. Dye ink produces bright colors and vibrant photo-quality images, according to Primera. In goes on to note that pigment ink is better suited for applications where sunlight, water and chemicals can come in contact with the printed surface of the labels.

The company states: ‘Pigment ink, when combined with properly matched substrates, resists these challenging environmental conditions and opens many new applications for desktop color label production, including labels for items that regularly get wet such as bath or shower products, produce, warehouse labels, GHS labels, work-in-progress labels, parking permits, bumper stickers and much more.’

Mark D. Strobel, vice president of sales and marketing at Primera, continued: ‘Primera’s LX910e color label printer has already become one of the best-selling desktop color label printers globally with its dye-based ink cartridge. We’re excited to now also offer a pigment ink cartridge to expand its use into new applications where high levels of durability are required.

‘Even better, LX910e is the lowest cost desktop color label printer currently available that can use both dye and pigment ink. We expect that customers will quickly see the benefits and value in having both ink capabilities available to them in one affordable, desktop machine.’