Primera announces enhancements to CX1200e digital label press

Primera Technology has released a number of hardware and software enhancements to its CX1200e digital label press.

CX1200e was introduced in March 2009 and has been installed in over a dozen countries including the USA, Germany, England, France, Belgium, Italy, Australia, Czech Republic and Russia.

Most notable among the changes is a new rewind/tensioning system. Using Primera’s IntelliTorque technology, the rewind mechanism automatically applies the right amount of tension as the printed roll increases in diameter. The new enhancements are claimed to guarantee perfect rewinds on every roll when using approved media.

Improvements have also been made to software and firmware, including Primera’s new RichBlack print optimization feature. RichBlack produces deep, highly saturated black printing on labels, delivering ‘stunning’ contrasts against other colors, says the company.

‘During the past three months we took an in-depth look at how our customers were utilizing their CX1200e digital label presses. Based on their input and suggestions, we have optimized many key features of the press. It’s now easier than ever to operate the press and produce gorgeous full-color labels – even if you’ve never used a digital label press before,’ said Mark D. Strobel, Primera’s vice president of sales and marketing.

Existing CX1200e units in the field are being updated with all new enhancements at no additional cost.

Primera will be demonstrating the CX1200e at Labelexpo Europe, which runs from September 23-26 in Brussels, Belgium. 

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