Primera shows label printer range at Labelexpo

Primera Technology showed its range of label printers at Labelexpo Europe 2009 in Brussels in September.  

The company displayed its CX1200e digital label press, aimed at mid-sized runs of full-color digital labels. The machine is suited to service bureaus and manufacturers who need to print from just a few labels to tens of thousands of labels at a time.  

New enhancements to the CX1200e were introduced at the show, including a new rewind/tensioning system. Using Primera’s IntelliTorque technology, the rewind mechanism automatically applies the right amount of tension as the printed roll increases in diameter. Improvements have also been made to software and firmware, including Primera’s new RichBlack print optimization feature.  

Primera also launched the FX400e foil imprinting system during the show. FX400e, an optional accessory to Primera’s LX-Series color label printers, applies shiny gold and silver borders, fonts and other graphics to inkjet-printed labels. The effect is claimed to be ‘virtually identical’ to traditional metallic hot-stamp technology.  

‘Adding shiny gold and silver graphics to your labels dramatically increases your visibility on the retail shelf,’ said Andreas Hoffmann, managing director of Primera Technology Europe.  

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