Sensory Analytics has promoted Robert (Bobby) Greiner to industry manager for films and flexible packaging to focus on SpecMetrix, coating thickness and film layer measurement systems.
Greiner most previously served as the technical sales manager at the company. In his newly expanded role, he will be responsible for leading domestic and international sales efforts for SpecMetrix systems in the areas of flexible packaging coatings, tapes and adhesives, blown films, extrusion, and other film-related coating markets.
Over the last seven years, Greiner has been the technical liaison with customers in the flexible films market to provide optimal products for coating thickness measurement. From his earlier experience in engineering, operations, and technical sales management at Sensory, Greiner has helped to expand SpecMetrix system applications and actively supported customers in their efforts to reduce costs, improve coating process control and product quality. His background in process development, project management and business development will benefit SpecMetrix system customers.
‘We are highly confident of Bobby’s ability to accelerate the focused and rapid expansion of our award-winning SpecMetrix coating and layer thickness measurement systems within the film, flexible packaging and converting markets due to his extensive industry knowledge and technical experience,’ said Greg Frisby, global industry manager for SpecMetrix systems at Sensory Analytics.