UPM Raflatac launches recycled content film

With the new material UPM Raflatac is answering the growing demand in increasing the amount to recycled content in packaging materials. The PE PCR White TC 85 is made with 30 percent post-consumer recycled (PCR) plastic from household waste and a minimum of 55 percent post-industrial (PIR) plastic, supports the circular use of materials and helps brand owners reach their sustainability goals. It is available in Europe for the home and personal care markets.

‘By introducing PE PCR White TC 85 to the market, we showcase our commitment to the circular economy and help brand owners and end users achieve their sustainability targets,’ commented Anniina Kujala, segment manager for Films at UPM Raflatac. ‘As the label material contains post-consumer recycled content from household waste and post-industrial recycled content, it reduces the use of virgin feedstocks and therefore saves natural resources, contributing to lower environmental impact. PE PCR White TC 85 can be recycled in standard plastic recycling streams and gives applications an authentic look that reflects sustainability.’

As one of the signatories to the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, UPM Raflatac is committed to offering labeling solutions with recycled content that are suitable for a variety of end-uses. The Global Commitment has already mobilized over 400 signatories that are determined to start building a circular economy for plastics, of which many are also setting targets for recycled content used in their plastic packaging.