Pago and Gebacolor begin cooperation

The Pago Group, with international operations in the manufacturing and marketing of labels and labeling systems, and Gebacolor, a manufacturer of self-adhesive labels in Romania, are starting up a long-term cooperation arrangement. The two partners have set themselves the aim of strengthening their position in the Romanian market and expanding the activities with their nationally-based clients. The conditions required for collaboration with multinational clients in Romania are to be created in a second step. The cooperation between the two companies is geared towards the long-term and will include a subsequent integration of Gebacolor within the Pago Group.

The cooperation between Pago and Gebacolor will be pursuing a number of staged objectives:

• Gebacolor’s position in the Romanian and neighboring markets will be strengthened by the collaboration. The needs of the regional markets and clients in terms of product range and services form the guiding principles for the direction of the business.

• In a second step, as an expansion of the business activity, conditions will also be created to enable a service to be provided for multinational clients in Romania and for Eastern Europe in general. With the help of the cooperation arrangement, the Pago Group will be able to establish an important foothold in Eastern Europe.

• Intensive effort will be put into driving forward the collaboration between Gebacolor and Pago in all corporate areas. There are consequently plans to integrate Gebacolor into the Pago Group at a later date.

The Pago Group is already represented in Romania through its own subsidiary in the area of labeling systems, components and total systems for applying self-adhesive labels. Pago Sisteme de Etichetare SRL in Arad manufactures labeling machines and services the national market. This area of business will continue unchanged.

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