Avery Dennison RFID names global sales and marketing director

Avery Dennison RFID, a UHF inlay manufacturer and RFID technology provider, has promoted Maggie Bidlingmaier to director, global sales and marketing. 
 
‘Avery Dennison RFID has experienced significant sales growth,’ said John ‘Jack’ Farrell, VP and general manager. ‘Maggie will build on our strong performance and industry leading inlay product portfolio to expand our presence globally as RFID technology and the industry move into a new business cycle where customers are investing in RFID because a proven return on investment has been established.’
 
Most recently, Bidlingmaier was responsible for sales and marketing efforts in the US and Europe. She will continue to manage sales forecasting, establish customer application priorities, create new business development initiatives and develop marketing strategies for the RFID Division. Bidlingmaier joined the RFID Division in 2004.
 
Farrell added, ‘Maggie has a proven record of driving sales growth for the RFID Division. She has built strong partnerships in the US and Europe and will expand her focus and our sales on a global scale.’
 
Bidlingmaier holds a BS in Economics from the University of Wisconsin – Madison.

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