Daniela Israel named vice president of market strategy for BW Integrated Systems
Marketing professional to ensure company’s packaging products align with customer needs
BW Integrated Systems, a BW Packaging Systems company, has added Daniela Israel to its executive leadership team. As vice president of market strategy, Israel is responsible for ensuring the continuous alignment of BW Integrated Systems’ products with the needs of customers in various markets.
Israel brings over 15 years of experience in strategic marketing and product management to BW Integrated Systems. She has spent most of her career with leading manufacturing and technology companies in North America, including ITW and Dell, and has been responsible for global market strategy and sales teams to advance key products and solutions.
‘Daniela will be instrumental in positioning our products and solutions across the global markets we serve,’ said Pete Carlson, president of BW Integrated Systems. ‘She will establish critical processes to ensure we fill unmet needs in the market while creating value for our clients. As we continue to invest heavily in innovation, her leadership will help us achieve the goals of our clients and business.’
‘I am very fortunate to have the opportunity to be a part of the BW Integrated Systems team,’ said Israel. ‘I look forward to supporting the BW team in reaching its full potential, understanding our markets better and positioning BW to sustainably win in the market by delivering true value to our customers.’
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