Edale appoints sales director

Edale has appointed Rob Brown as sales and marketing director ahead of the launch of its refreshed CartonLine and LabelLine ranges in 2026.

With almost three decades of experience, Brown most recently served as sales director NW Europe and export at OKI Europe. He brings experience from senior roles focused on driving customer, market and application understanding.

'As we prepare for a major 2026 push with our new CartonLine and LabelLine platforms, Rob will be key to shaping our global go-to-market strategy. His track record in building high-performance sales teams and bringing complex technical products to market aligns perfectly with Edale's ambition,' stated Lachlan Buirds, managing director at Edale.

The company is scaling its investment in automation, single-pass carton production, workflow intelligence and global customer support.

'Edale is perfectly positioned to help customers future-proof their business for where the market is heading, more automation, more single-pass capability, and more converters broadening their offering across labels and cartons. I'm excited to help shape a global strategy that turns Edale's technology into a real competitive advantage for our customers,' Brown commented.

In his new role, Brown will lead Edale's worldwide sales operations, marketing strategy and channel partnerships, driving growth across the label and folding-carton segments.