FractureCode appoints sales and marketing team

Track & trace solution provider FractureCode Corporation, based in Copenhagen, Denmark and a subsidiary company of Filtrona plc, has announced a number of key appointments in sales and marketing, as the company looks to further develop the commercial opportunities for its technology. FractureCode is a powerful crossplatform track & trace solution that provides product authentication down to individual product or document level.

Richard Burhouse joins as marketing manager, with a remit to promote the capabilities of FractureCode across various markets, including branded goods and security documents. Richard has spent the past six years in a number of commercial and marketing roles within Filtrona.

Two international sales managers have also been appointed. David Buschman takes on responsibility for governments & partners. This role entails the promotion and development of sales within the tax stamp, visa and passport sectors, as well as other documents of high value used by governments around the world. David will also have responsibility for developing relationships with possible partner companies wishing to re-sell FractureCode through their own sales channels and/or incorporate FractureCode into their product range. David has spent the past three years selling brand protection solutions for Payne Security.

Michael Hansen becomes international sales manager – branded products, with a focus on promoting and developing sales with consumer goods companies and other industrial sectors. Michael has extensive experience in sales management of high technology products and account/partner management in international IT companies. His most recent role was at Redwood Software, where he was responsible for all direct sales of embedded business systems in the Nordic region. All three report directly to Stephen Pinchen, FractureCode’s commercial director.

‘We see huge potential for FractureCode, so it is vital to employ capable, experienced sales and marketing professionals who can excite and explain the potential benefits of the technology to our customers,’ explained Stephen Pinchen. ‘We welcome the combined expertise that Richard, David and Michael will bring to the business.’