Francisco Soto joins Rotocon

Rotocon has appointed Francisco Soto as director of sales, covering Canada, Florida (US), Latin America and the Caribbean to expand business in the Americas.

In this new role, Soto will support customers and grow business for Rotocon’s Ecoline and Chrome equipment, including flexo printing presses, finishing machines and ancillary equipment serving the label and narrow-web industry.

With extensive knowledge of printing and packaging equipment gained from over 19 years of industry experience and established relationships with printers and partners across the Americas, Soto is well-positioned to further expand Rotocon’s presence in these rapidly growing regions. He is based in Toronto, Canada, and is fluent in English and Spanish.

Michael Aengenvoort, Rotocon Group CEO, said: ‘Following Rotocon’s aggressive growth and established market presence in Europe, Africa, and Asia, the appointment of Francisco Soto demonstrates our commitment to building on this momentum and further strengthening both our global team and presence in the Americas. Having personally known Francisco for many years, I can attest that his passion for customer service and driven approach are a perfect fit for our dedicated global team.’

‘I am excited to expand the reach of Rotocon’s prestigious brand across the Americas and ensure customers receive dedicated and local support,’ said Soto. ‘Over the coming weeks, I look forward to reconnecting with familiar faces, visiting customers throughout the region, and welcoming many of them to Rotocon’s stand at Labelexpo Europe in Barcelona, Spain, where Rotocon’s global commitment to growth will be on full display with three live machine demonstrations.’

Rotocon will exhibit at Labelexpo Europe in September with its partner HS Machinery, on stand 4D21. Live demonstrations will feature the Chrome 450 flexo press, the Ecoline RDF 340 digital printed label converting and finishing machine, and the Ecoline RSI 540 machine for label slitting, inspection and rewinding.