Heidelberg shows commitment to digital with strategic appointment

- Appointment reaffirms commitment to digital print market through Linoprint

- Oliver brings digital experience having led global sales of EFI Jetrion

German printing machinery manufacturer Heidelberg has appointed Jason Oliver to leads it digital printing business unit as it reaffirms its commitment to this area.

Oliver joins Heidelberg from digital print specialist EFI, where he was responsible for worldwide sales of the Jetrion platform.

During his time with EFI, Oliver (pictured, top) also served as the American company’s EMEA director and European managing director for Jetrion.

At Heidelberg, Oliver will have responsibility for the company’s Linoprint systems for the commercial and packaging printing sectors. He is taking over from Dr Christian Compera, who left the company at the end of 2012 at his own request.

At the same time, Heidelberg has promoted Stefan Hasenzahl to lead its very large format and post-press packaging business unit, which pools all the company's activities associated with the large format Speedmaster XL 145 and XL 162 presses, and post-press systems for the package printing sector.

Stephan Plenz, the member of the management board responsible for Heidelberg Equipment, said: ‘We have gained two executives with international experience for areas that are of great strategic importance to Heidelberg.

‘The appointment of these two executives underlines the commitment Heidelberg has made to the large format and packaging printing/digital printing business areas. It also carries forward our program of expansion in these areas.’

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