ID Label names Bill Graser as director of sales

Printing industry veteran brings over 30 years of experience to barcode labeling provider.

ID Label has appointed Bill Graser as director of sales, bringing more than three decades of printing industry experience to the Lake Villa, Illinois-based barcode labeling provider.

Graser joins ID Label from RR Donnelly, where he held senior leadership positions including sales director, operations manager, and president. In his new role, he will help drive growth across the company's product and service offerings while leading sales strategy, team development, and customer engagement efforts.

'Bill is a strong addition to our sales leadership team,' said Scott Bender, vice president of sales and marketing at ID Label. 'His deep industry knowledge and proven track record in building high-performing teams will be instrumental as we continue to scale and strengthen our national sales organization.'

The appointment comes during a period of significant momentum for ID Label, which provides barcode labeling and nationwide warehouse label and sign installation services. The company was recently acquired by private equity firm River Associates, providing a foundation for future investment and growth.

'I'm excited to join ID Label at such a dynamic stage in its growth,' Graser said. 'There are tremendous opportunities to build on the company's strong foundation, support the sales team's success, and further enhance the value we deliver to our customers.'

Graser will work closely with ID Label leadership to support long-term business goals and enhance operational excellence.