Kodak appoints global segment director

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Chris Lyons has joined Kodak as global segment director, a position created to oversee activity in the six primary segments of the graphic arts industry: commercial print, publishing, packaging, data-driven printing, enterprise and photo products. Within these segments, Lyons is responsible for maximizing investments in marketing, advertising, messaging and online activity around the world.
‘The segment approach to the market makes a lot of sense today,’ observed Lyons. ‘Printers and marketers need a partner who understands the trends and challenges in each area – one who brings expertise and solutions that will help them succeed and grow their businesses. I’m excited to join Kodak and to direct our activities in these various segments and ensure that we are serving the needs of our customers.’ 
‘Chris’s experience makes him a perfect fit for this new position,’ said Chris Payne, director and vice president, business to business marketing, Kodak. ‘We needed someone with a good foundation and understanding across these segments. Under his guidance, the segment leadership will design integrated solutions and develop resources that directly address the opportunities of the six major segments.’