Labeltronix forms sales team for wine industry

Labeltronix has hired Bill Huey and Steve Bisceglia as wine label specialists. Both Huey and Bisceglia have more than 42 years of experience in the wine label business. They will work closely with vineyards and wineries to develop custom wine label solutions using either digital or flexographic printing technologies.

‘When it comes to creating wine labels that really catch the consumer’s eye, Bill and Steve are the very best,’ said John Trail, president of Labeltronix. ‘They have the expertise to take full advantage of our state-of-the-art label printing technologies to create custom wine labeling solutions. Wineries will love our unique labels, faster turn-around times and the increased sales.’

Huey is a well-known industry expert with a clear understanding of the special needs of wineries. For the past 12 years, Huey has helped wineries with market positioning and brand recognition as a consultant. He also has over 35 years of general labeling experience.

Bisceglia literally grew up in the wine industry. As part of the central coast wine family that owned Bisceglia Brothers Winery, he has a deep understanding of the challenges facing the industry. He has provided label sales services to both small- and medium-sized family winemakers. Bisceglia graduated from the University of Alabama with a degree in marketing and sales.