Loftware appoints chief product officer

Loftware has appointed Georg Roesch as chief product officer (CPO), a role in which he will lead the company's global product strategy, product management and innovation initiatives to help organizations connect product information across their operations and trading partner networks.

Roesch brings more than two decades of experience in product management and supply chain technology, having held leadership roles at Jaggaer and Pool4Tool, where he led product strategies, expanded partner ecosystems and developed products for global manufacturers. He joined Loftware as vice president of product marketing and has contributed to the evolution of its product portfolio and market positioning.

As CPO, Roesch will oversee product innovation, including Loftware Connect, the company's collaborative network for supply chain data exchange and product identification. He will also lead efforts to strengthen the data foundations customers need to adopt emerging technologies, including artificial intelligence, while helping organizations respond to evolving business and regulatory requirements.

'Georg understands both the technology behind our market and the problems our customers are trying to solve,' said Jim Bureau, president and CEO of Loftware. 'That combination is important as we enter our next phase of growth. We have an opportunity to make product information far more connected, consistent and effective across the supply chain, which is increasingly vital as organizations navigate geopolitical uncertainty, market volatility, regulatory change and increasingly complex global operations. Georg is the right person to help turn that opportunity into a clear product vision and deliver it at scale.'

'Product information sits at the heart of so many supply chain decisions, yet it's still fragmented across systems, operations and trading partners,' added Roesch. 'Our focus is on changing that by making it easier for organizations to manage and share that information across the entire product journey. I'm excited to work more closely with our customers, partners and teams to build on what Loftware has already achieved and take our product strategy to the next level.'