MCC appoints Li Wen as Americas SVP
Former Avery Dennison graphics leader joins label converter in senior marketing role.
MCC has appointed Li Wen as senior vice president of marketing and product management for the Americas, effective May 18, 2026, bringing extensive experience from leadership roles at Avery Dennison, Apple, BASF and Ecolab to the label converter.
Most recently, Li served as vice president of graphics solutions global at Avery Dennison, leading a business generating more than 600 million USD in revenue. He holds a PhD in chemistry and an MBA, combining technical expertise with commercial leadership experience across materials science, technology and consumer products.
The appointment coincides with MCC bringing together marketing, product management, technical development, technical services, R&D, pricing and estimating under unified leadership, designed to align customer and market insights more closely with product strategy and innovation priorities.
'Li brings a powerful mix of strategic insight, operational discipline and global leadership experience,' said Felix Angst of MCC. 'His ability to translate market opportunities into clear strategies and deliver results will be instrumental as we continue to evolve our business and strengthen our market position.'
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