Michael Schmidt joins Aquaflex as senior sales executive

Aquaflex has announce the hiring of noted industry veteran Michael Schmidt as senior sales executive serving the northeast US. In this position, Schmidt will represent the full Aquaflex line of flexo presses to the label, film, flexible packaging, and carton industries in an area that includes ten states and parts of eastern Canada. 

‘Over the past 25 years, Mike has made a name for himself in the tag and label industry, and more recently in flexible packaging,’ says Mac Rosenbaum, Aquaflex vice president. ‘To be able to attract this kind of talent and experience tells us that our efforts to re-energize the Aquaflex name and product line are being recognized in the industry.’

Schmidt, who has watched the Aquaflex rebirth through competitor’s eyes, enthusiastically agrees: ‘Honestly, I would have passed on this opportunity a few years ago. Now, under the F.L. Smithe banner, Aquaflex has made great strides in the marketplace. With the servo technology we pioneered in the envelope industry, Aquaflex is uniquely positioned to make a real impact in the flexible packaging market - to offer our customers the tools they need to face the future.’

Prior to Aquaflex, Schmidt enjoyed a varied and successful career in the printing and converting industries, holding several positions in sales, sales management, and operations. Most recently, he served as vice president of sales and service for a major international press maker.

Now, Schmidt trades executive row for a capital sales territory. It’s a big switch, but one he makes without reservation: ‘My heart has always been in the Northeast,’ he says. ‘But this isn’t just an opportunity to work a territory and be home more often. It’s an opportunity to represent the most exciting, well-rounded line in the flexo industry. Aquaflex isn’t just reacting to the market - we are leading the way.’