Nilpeter claims another industry first

Nilpeter USA, manufacturer of roll-label narrow web presses, has appointed Patricia Anderson to the position of Mid-West region manager. Anderson, who is deemed to be the first female press salesperson in the industry, will be handling accounts in Ohio, Kentucky, Indiana, Michigan, Virginia and West Virginia.

Anderson spent 20 years in a top-level position at American Airlines in international sales and marketing, before moving on to consulting work and more recently she headed up a global flexible packaging purchasing group. It was in this position that she began to understand the importance of choosing the right printing equipment to enhance a product’s brand equity.

‘When I was buying packaging and the name Nilpeter came up, we knew that we were going to get great product and there was no risk factor involved, so I was delighted when this opportunity came up,’ she said. ‘The Nilpeter philosophy is all about quality and everyone is very committed to the company. There is a real team atmosphere and the product speaks for itself. There are so many features on our equipment that are not available from other manufacturers. I’m looking forward to getting out there and helping people understand the benefits of Nilpeter presses.’

Nilpeter USA president Andy Colletta commented: ‘I am very pleased to welcome Patricia to the Nilpeter USA team. She is very enthusiastic about the position and has a strong background in senior sales and customer support. With a great deal of experience in client management, I believe that Patricia will help to open up channels of communication with our customers and build lasting relationships. She is the right person at the right time.’