Parkside promotes head of sales to director role to support its growth into new markets

Paula Birch, head of sales at Parkside, has been promoted to the role of sales director in a move that will support the speciality packaging manufacturer’s growth into new markets.

Paula Birch has been promoted from head of sales to sales director at Parkside

As sales director, she will identify and commercialize business opportunities in key target markets, whilst maximizing new business development within the existing Parkside portfolio.

Birch brings extensive experience of promoting Parkside’s advanced packaging expertise to the role and has been promoted due to her success in providing strategic leadership to the company’s sales team over recent years.

She has worked at Parkside for more than 18 years, including periods in accounts, customer service, account management and, most recently, sales and marketing.

Nick Smith, managing director at Parkside, declared: ‘I’m very pleased to welcome Paula to her new appointment. Her enthusiasm and commitment to promoting Parkside’s capabilities, combined with her extensive industry experience, will secure Parkside’s future as a leading speciality packaging provider in a number of sectors.

‘Following Paula’s appointment, we’re well placed to pursue new business in line with our high growth strategy.’

‘I’m very much looking forward to my new role as sales director, and all the challenges that brings,’ added Birch. ‘We’ll be continuing to develop the fantastic relationships we have with our existing customers and partners to maintain our position in the marketplace, whilst strategically engaging with new brands and retailers to explore exciting new business opportunities.’

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