Ready366 appoints new creative director

Ready366, a brand innovation agency, has appointed Kurt Kretten as its new creative director. He brings a wealth of experience in branding and creative design, and his work is reflected in many of the world’s largest health, beauty, fashion, and food & beverage brands, such as  Clairol Herbal Essences, OLAY, Coca-Cola, Crown Royal, Bumble Bee Foods, Snapple, Tylenol, Wrangler Jeans, and Absolut.

Ready366, was created in response to the changing consumer and brand landscape and the need for marketers to create more successful brand strategies and packaging innovations. Ready366 clients have included McNeil Consumer Products, Hershey’s, Unilever, Novartis, and Philips Lighting.

‘Kurt’s creative brilliance, branding acumen and enthusiasm for the business offers extraordinary value to our clients,’ said Susan Palombo, president. ‘As an award-winning talent, Kurt has worked with a wide range of media to deliver on the brand’s message from packaging to print to film and music. He manages to bring all of these disciplines together to help inspire his teams and brands to become commercial successes.’

Prior to Ready366, Kretten was creative director at FutureBrand where he led major client design and brand innovation initiatives with Johnson & Johnson, Diageo, Intel and MasterCard.  He had previously worked for several years at LPK establishing himself as a leader as he partnered with Proctor & Gamble on a number of major global initiatives and brands. He has also worked at ColemanBrandworx, specializing in new product launches and branding with major clients such as Dial Corporation, Wrangler, and Johnson & Johnson.