SATO America, Inc. appoints director of marketing

SATO America, Inc., a leader in barcode printing, labeling, and EPC/RFID solutions, has announced the appointment of Gary Krause as the new director of marketing. Reporting to Robert Linse, vice president of sales & marketing, Mr Krause will be responsible for managing all aspects of the marketing department including product development, media and press campaigns, trade shows and exhibitions, product training, and new business development.

’Gary joined SATO three years ago as our distribution sales manager and has grown that business to include new opportunities and sales in Canada and Latin America, as well as lead those business partners to promote the SATO brand name and entire product offering. His many years of experience in AIDC product management, merchandising, marketing and business development suit us well as we focus on growth opportunities for SATO across all markets and channels throughout the America’s,’ commented Robert Linse.

As a veteran with extensive experience in the auto identification industry, Mr Krause brings a unique perspective on the market and insight to its customers. ‘During my career, I have had the good fortune to be involved with the industry leaders in systems integration, manufacturing and sales, as well as the opportunity to market their products and professional services. SATO and its worldwide group member companies, which include SATO America, exemplify the right focus; concentrating on development of new products for emerging markets and always supporting core business competencies. As industry dynamics and customer needs move us forward, SATO America will lead the way in solutions for verticals such as healthcare, logistics, distribution and much more. At the heart of this is our mission to support our channel partners and help them achieve greater market share and profitability,’ stated Mr Krause.